Business-to-business B2B Marketing Strategies : Free Information for Assessing Your Market
Wednesday, July 30th, 2008If your target market includes other businesses, direct mail sites such as InfoUSA and MelissaData are great places to turn when you need to purchase a targeted list. But, it’s a little-known fact that these sites (and others like them) are also a great free resource for obtaining other information about your potential market to help you make smart business decisions. Direct mail sites allow you to input all kinds of search parameters for your target demographic, whether business or consumer, and use that information to access their database in order to create a targeted list to help you define your market. Additionally, in order to sell you that list, direct mail sites have to tell you how many leads are on it, which means these sites can... Read more »