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If your target market includes other businesses, direct mail sites such as InfoUSA and MelissaData are great places to turn when you need to purchase a targeted list. But, it’s a little-known fact that these sites (and others like them) are also a great free resource for obtaining other information about your potential market to help you make smart business decisions. Direct mail sites allow you to input all kinds of search parameters for your target demographic, whether business or consumer, and use that information to access their database in order to create a targeted list to help you define your market. Additionally, in order to sell you that list, direct mail sites have to tell you how many leads are on it, which means these sites can... Read more »

I have found that marketing is the #1 challenge for most physical therapy clinic owners. In just a few short months I received hundreds of questions about marketing from clinic owners. This tells me it is a challenge for many of you. Did you know that one of the most common reasons physical therapy practices don’t have business coming through their doors is simply because people don’t know about them? I’d like to tell you about four key changes you can make to your marketing approach which will make marketing fun while boosting your business significantly. Read on. The Four Changes That Will Turn Around Your Marketing Success 1. The first change is a mindset shift. I’d like you to change how you think about marketing and start using... Read more »

Creating and maintaining healthy professional relationships with media contacts are key components of promoting your clients and their products. Below are a number of simple tips for working with the media: 1. Most reporters, particularly those with daily morning shows or publications, prefer to get calls fairly early in the day. Their deadlines are typically in the afternoon or early evening. 2. Return all reporters’ calls within the hour, or as promptly as possible, even if you know the inquiry is about a negative topic. 3. If time permits, familiarize yourself with the reporter and the publication/station. Read past articles the reporter has written or tune in to the station’s broadcast. 4. Anticipate questions and practice your... Read more »

Now that you have charged your credit cards to the maximum limit, have a mortgage, and a car loan or two, just how are you going to get out of debt? It almost seems like an impossible task, but rest assured, it is possible to accomplish this goal. Try following these tips to get you on the road to get out of debt. First, do not get any deeper into debt. Look at all of your credit cards and select the one which has the best terms. Get rids of the rest of your cards by cutting them up and throwing them away. The one you chose to keep should be kept only to use in emergencies and leave it at home when shopping so you are not tempted to use it on impulse purchases. Investigate other credit card offers with lower interest rates and make sure to read... Read more »

If your debt problems are leading you to look for debt solutions, these tips could help you to get on track to getting your personal finances in order. Consolidation, credit counseling, and debt reduction programs are a few options available to you for debt solutions. When you consolidate your credit cards and other loans into one payment, you will generally be saving money, not only in interest paid, but also with a lower monthly payment. You should consider all of the terms of the loan before making your choice to ensure you are getting the best offer available to you. Two options for consolidating are to combine balances onto a low rate interest credit card or obtain a home equity loan. With either option, make sure that you do not add any... Read more »