Telemarketing for Mortgage Business
August 15, 2008
The first thing we must all do when looking to tele-market for more business is compliance. You must stay compliant with the national and state DNC (do not call) laws. To do this you must get a SAN (subscription account number) from the do not call registry. This SAN registers you so you can call into certain area codes. They give you 5 area codes for free for one year. If you want to call into more area codes then you can buy them. The registry sells them per area code and last time I checked they ran $62 each. Stick to the 5 free that you can start with and when you make money. Then buy some other area codes if you need to venture outside your call zone.
Mortgage List - Now once you have your SAN number you want to start looking for a list. The main thing to think about is no matter what list vendor or Title Company you use, no matter what database they pull from, always make sure you ask them if they are scrubbing for DNC. You would be suprised what some people are doing out there. Oh wait this is a mortgage forum what am I saying, nothing can suprise you guys. Just make sure your lists are scrubbed for DNC by your SAN #. There are many types of databases that you can pull from which is another post for another day soon. Read more
Future Trends In Marketing
August 11, 2008
Take advantage of key technologies that have been instrumental in improving established marketing tools and greatly contributed to creating new ones. Stay one step ahead of the competition by keeping an eye on the future.
Learn to design a new breed of ads. Get ready for “small screen” advertising. Start thinking of ways to deliver your message on a cellphone screen just a little bigger than a postage stamp, or about half the size of a regular business card.
1.) Explore ideas on how to render your logo in minipixels.
2.) Start thinking of ways to deliver your advertising message via text messaging.
3.) Set up your .mobi website for viewing via iPhones and more.
4.) How about designing your slogan in telemoticon?
5.) Study new values in permission-based marketing.
Explore compelling new wireless marketing programs and opportunities that can deliver your targeted marketing message to mobile device users. Think of how cellular technology is causing a breakdown in mass advertising and creating opportunities in made-to-order advertising. Read more
Corporate Event Planning
August 5, 2008
Corporate events can be held on a large scale or may be a small time affair, it may be formal or informal, and can be exclusive or open to the public. Corporate events are organised to attain a wide range of objectives. The main goal of an event may be entirely social or celebratory and can also have serious implications on the business prospects of the host. Such events generally are hosted to rejuvenate a corporation and to build relationships with the key players in business. They are also a great way to celebrate a company’s accomplishments, promote team building among employees and guarantee an outstanding evening for your guests.
However, without good planning an event may have very little likelihood of success even if the objective of the event is in place. Proper planning is very important for the success of any corporate event such as a corporate party, trade show, a retirement party, a promotion party, an annual office picnic, employee recognition dinner, a sales meeting, the annual year end party or any other hospitality event for your clients. It involves vigilant planning and coordination of the various aspects of the event. Read more
Business-to-business B2B Marketing Strategies : Free Information for Assessing Your Market
July 30, 2008
If your target market includes other businesses, direct mail sites such as InfoUSA and MelissaData are great places to turn when you need to purchase a targeted list. But, it’s a little-known fact that these sites (and others like them) are also a great free resource for obtaining other information about your potential market to help you make smart business decisions.
Direct mail sites allow you to input all kinds of search parameters for your target demographic, whether business or consumer, and use that information to access their database in order to create a targeted list to help you define your market. Additionally, in order to sell you that list, direct mail sites have to tell you how many leads are on it, which means these sites can essentially serve as a free online resource for savvy entrepreneurs looking to assess their target market in various ways.
There are other resources on the Web for accessing business-to-business marketing—at Dunn & Bradstreet, for example. But, the advantage of direct mail sites is that they are actually set up for market research purposes. This means that it’s easier to access key information such as how many restaurants spend more than a $1000 a year on office supplies, or how many architecture firms are located within a certain zip code.
So what good is it to know all this information? Let’s look at a few business-to-business examples.
Let’s say you’re a graphic designer, and you’ve worked out a deal with a local print shop aimed specifically at serving healthcare practitioners with coordinated business cards, letterhead, appointment reminders and follow-up postcards for new patients. You’ve done a few of these packages for clients who are doctors and chiropractors, and you know this is a service almost any healthcare professional in private practice could use. But how big, exactly, is your potential market? Read more
Make Enjoy for Marketing
July 30, 2008
I have found that marketing is the #1 challenge for most physical therapy clinic owners. In just a few short months I received hundreds of questions about marketing from clinic owners. This tells me it is a challenge for many of you.
Did you know that one of the most common reasons physical therapy practices don’t have business coming through their doors is simply because people don’t know about them?
I’d like to tell you about four key changes you can make to your marketing approach which will make marketing fun while boosting your business significantly. Read on.
The Four Changes That Will Turn Around Your Marketing Success
1. The first change is a mindset shift.
I’d like you to change how you think about marketing and start using this phrase:
“I will do what it takes to find the easiest and most effective way to reach and serve prospective new clients”. As a physical therapy clinic owner the chances are you feel overwhelmed when it comes to marketing. While you are an expert in your field, consistently getting new clients is probably not one of your strengths. You need to stop hoping, hoping that clients will just magically appear. You need to stop wishing that someone will come along and just do it for you. You simply must do it yourself. No one else will do it if you don’t. You are the owner of this valuable asset; you have invested your precious money, energy and time in it. Marketing is the fundamental way to reach new clients and grow your practice. Think about marketing differently and you’ll find you enjoy it! Read more