Fundamental Reason Not to Worry About A Weak Economy

Posted on Tuesday, July 8th, 2008 at 12:40 pm

From all corners of the country; from all media sources, colleagues, and friends, Americans have been hearing concern and pessimism about one fundamental issue; our economy. From the media, we hear stories of the poor suffering more than they ever have, rumors that we are in a recession, and suggestions that we should halt all of our spending. From colleagues, we hear of poor outlooks for the next quarter, of lesser earnings, and of a dismal future. From our friends, we hear complaints of high gas prices, decreased purchasing power, and less overall enjoyment of life. With all of these concerns echoing around, it is hard for the typical American to have hope for his country’s financial and economic future—many simply listen to the advice of media, colleagues, and friends, and lose any ambition for breaking the status quo. However, Americans need to be reminded and informed—in times of recession, there are always opportunities to prosper.

In times of recession and economic slowdown, there are areas of the economy that almost never fail. For instance, no matter how much money the typical American has left to spend after paying all of the monthly bills—food is always a necessity. Even though an American may have no money to spare—toilet paper will always be necessary. The list goes on for thousands of items and hundreds of different sectors—some items are always a necessity over others, and those are the items that are virtually “recession-proof.” Similarly, the Business World also needs thousands of items, no matter how hard a recession hits. No matter how much money a trucking company nets, it will always need fuel for its trucks. Similarly, no matter how stagnant an office’s business is, it will always need computers, fax machines, printers, and other office machines to organize operations and consumers. No matter how much profit a bar is making, it will always need new LCD or plasma televisions to show the new games. As with the consumer industry, the list of necessary items is almost endless. One sector, however, always needed by both the consumer and business world, is technology.

Technology, in almost any economic condition, is now essential for almost all operations in the American environment. Although all sectors of the technology industry are not necessarily “recession-proof,” most elements of the supply chain have the possibility to survive during a very hard-hitting recession. Lenovo, Acer, Linksys, and Cisco will still continue to sell computers and components; Panasonic, Sony, and Samsung will still continue to sell electronics; Xerox and Ricoh will continue to sell copiers and office equipment. Technology is just one of the many hundreds of sectors of the American economy that can survive and even prosper through a severe economic slowdown. With constant reminders of a poor economy and a looming recession, it is important to remember that sales in all sectors will not come to a complete halt, and that although no product is completely “recession-proof,” most industries will survive a harsh recession.


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