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Follow the Advertising Dollars and Improve Your Mortgage Business If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can…and all you need to do is follow in their foot steps. Every day hundreds of people walk in and out of your corner convenience stores. Coca-Cola, Pepsi and a host of other large manufacturers know that, and spend millions of dollars on promotion and signage at these small stores. They know they will benefit from the advertising and gladly pay the signage costs. If you haven’t visited your local convenience stores lately, maybe it’s time for you to make a few stops. Most of the stores in my area have recently been refurbished, renovated and re-designed... Read more »

It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice! Mortgage Marketing Tip #1 Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything. Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that’s exactly what you want them to do. Make the headline powerful and include a benefit. Examples: 3 things you can do today to improve your credit Here’s something you might enjoy… I started thinking of you when I read this article… Make sure to include a headline in all your media and... Read more »

Little things make a big difference. That’s true in marriage, parenting, and in marketing yourself as a mortgage professional. Too often as entrepreneurs we get caught up in the “thick” of “thin things” and we lose touch with what really drives success in our business. In the little time we have together I want to remind you (or surprise you) of eight deadly marketing sins that mortgage professionals commit that could be crippling your business growth. Sin #1 – Working “In” Your Business Instead of “On” Your Business I was working with a consulting client recently who was in a sales slump. I decided to perform a very simple diagnostic. I simply asked him to send me detailed list with... Read more »