7 Mortgage Marketing Tips for Loan Officers
Tuesday, February 9th, 2010It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice! Mortgage Marketing Tip #1 Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything. Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that’s exactly what you want them to do. Make the headline powerful and include a benefit. Examples: 3 things you can do today to improve your credit Here’s something you might enjoy… I started thinking of you when I read this article… Make sure to include a headline in all your media... Read more »